We did this by capitalizing on the Tikor trend 'This or That'. This trend is all about making a choice. In addition, we looked at the landscapes (training courses) of Lundstedt MBO and here the choice is huge! We have chosen to show the different landscapes in the Titoki, by presenting a number of choices. In these choices we emphasize the landscapes by working with different suitable uniforms and/or backgrounds. As can be seen in the In-Feed Video below, where the choice was made between the Healthy & Well and Trade & Commerce landscapes.
Accept cookies For example, a total of twenty-two In-Feed Videos were made in which two different landscapes were depicted. Since it was a pilot campaign, we had established KPIs based on Tikor data. This is possible because we have close contact with Tikor. Our expectation was over half a million views, a CPM of two euros, a CPC of ten job function email list cents and over six thousand clicks. Was that successful? Absolutely! With four million views, a CPM of 0.29 cents, a CPC of 11 cents, over twelve thousand clicks to the website, 51 thousand likes and hundreds of comments within two weeks, the ads generated a lot of interaction and a large reach. Results videos And these are only the results of the Tikor channel of Landsite MBO itself. In addition to our own channel, we have also deployed videos on the channels of Ikot influencers (Nano and micro-influencers).
These were developed by the TikTokkers themselves on the basis of a briefing and placed on their own channel after approval. This not only resulted in even more reach and clicks, but it also really brought us into the perception of the target group. This ensured spontaneous content that suited the target group, but also increased credibility, because the content did not only come from Landsite itself. Accept cookies Collaborate with Tikor influencers Why did we opt for an influencer campaign for Landsite MBO in addition to the regular Tikor campaign?