You set them up correctly, you can use chatbots on social media or your website to give prospective customers a great experience. No one likes sending a chat request in to a business only to wait for minutes or even hours for a response. With a smart chatbot setup, they can get the answer they need in seconds. Most requests tend to follow certain question-answer patterns. So, if you dive into your chat history and think about things from your customers’ perspective, it’s usually not too hard to set up response trees that will take care of most of your customer needs.

Again, like all good marketing whatsapp database automation, this will take some time to think through and set up. But, once it’s working, it will save you a ton of time and help you land additional customers. SET UP SMS MARKETING SMS marketing can be a great marketing automation option for B2B businesses. 80% of professionals use SMS text messaging for business purposes and 53% of millennials prefer communicating via text to talking on the phone. Here are some ways to incorporate SMS messaging into your marketing automation.

You can use SMS to: Help set up and schedule appointments Send reminders about appointments Remind users about downloads Send useful content Gather information from leads Send out survey requests And these are just the simple, easy options. If you get creative, there are tons of additional ways to use SMS messaging with marketing automation! Conclusion B2B marketing automation is one of the most effective ways to get more out of your marketing campaigns. If you take the time to set it up right, you and your customers will get all kinds of value from it. Unfortunately, many B2B marketers never bother to make the necessary investment.